Mary T.
Marketing & Growth Leader | Startup-to-Scale Brand Builder | Go-to-Market Strategy, Revenue & Scale
- Role
- Director of Marketing Operations at Altor Locks
- Location
- Reston, VA, US
- LinkedIn followers
- 500 followers
About Mary T.
Marketing and growth executive with 12+ years of experience scaling brands and driving adoption across regulated, technical, and consumer markets. Founder-adjacent operator with a track record of building go-to-market foundations, supporting sustained year-over-year growth, and aligning marketing execution with revenue and operational priorities.I’ve operated in environments where accountability, capital efficiency, and execution discipline matter—ranging from global medical technology and defense-adjacent software to startup manufacturing and consumer brands. Across each, I’ve partnered closely with leadership to translate strategy into measurable outcomes.Over the past five years, I’ve served as a senior marketing leader within a founder-led manufacturing company, where I helped establish the brand, define market positioning, and support consistent YoY growth. I operate comfortably across strategy and execution—go-to-market leadership, product marketing, demand generation, performance measurement, and cross-functional alignment.In addition, I lead a nonprofit youth robotics program, overseeing strategy, fundraising, volunteer leadership, and operations—experience that mirrors executive leadership in resource-constrained, growth-oriented organizations.
Experience
Director of Marketing Operations
Aug 2020 — Present · Sterling, VA, US
Founder-led manufacturing company | Niche security productsSenior marketing leader within a lean, founder-led organization serving specialized, high-trust markets.• Played a foundational role in establishing the company’s brand, positioning, and go-to-market strategy from early stage through sustained growth• Supported consistent year-over-year revenue growth, including nearly 20% growth in 2025• Built and executed integrated marketing programs supporting direct-to-consumer and B2B/dealer channels, aligned to revenue and adoption goals• Led product marketing, messaging, and launch readiness for security products in a credibility-driven, regulated-adjacent market• Partnered closely with founders, sales leadership, and operations to align marketing priorities with commercial objectives• Implemented KPI frameworks, dashboards, and reporting to improve visibility into performance, ROI, and decision-making• Helped establish Altor as a recognized and trusted brand within a niche, trust-sensitive category• Operated in a high-ownership environment, requiring strategic judgment, rapid execution, and disciplined use of resources
Education
Mississippi State University
Bachelor's degree, Human Sciences minor in Graphic Design
Skills
- Joomla
- Lead Generation
- Strategic Planning
- SEO
- Problem Solving
- Integrated Marketing
- Management
- Marketing Strategy
- Marketing
- Public Speaking
- Market Research
- Strategy
- Advertising
- Customer Service
- Powerpoint
- Team Management
- Online Marketing
- Team Leadership
- Graphic Design
- Account Management
- Marketing Communications
- Illustrator
- Product Marketing
- Business Management
- Social Media Marketing
- Digital Media
- Event Management
- Microsoft Office
- Sales
- Public Relations
- Social Media
- Photoshop
- Crm
- Customer Relations
- Indesign
- Product Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.