Mary Naylor

About Mary Naylor

I\'m committed to empowering startups and entrepreneurs to accelerate growth. With firsthand experience as a two-time founder, I intimately understand the challenges and thrills of bringing an idea to life, from the initial concept on paper to a fully executed plan.I launched my first venture with a loan from my mother and grew it to the largest regional player in my industry. From there, I navigated the challenging journey of securing venture capital for my next company and ultimately orchestrated its successful sale. I recognize that the journey can be tough, filled with setbacks and obstacles along the way, but it\'s perseverance that ultimately leads to success.My expertise lies in innovative ideation, crafting impactful Go-To-Market (GTM) plans, designing and executing full-cycle sales strategies, enterprise business development, developing high performing teams, and ensuring client success. Throughout my career, I\'ve been passionate about nurturing client relationships and cultivating customer loyalty. I’ve always embraced the ever-evolving technology landscape to deepen these connections, and I\'m particularly excited about the potential of Web3 and AI to transform sales and customer engagement.As an active advisor across Business-to-Business (B2B), and Business-to-Business-to-Consumer (B2B2C) sectors, I thrive on helping entrepreneurs and empowering women business owners.I take pride in being a connector – a catalyst for collaboration and growth. I’m here to roll up my sleeves and share the lessons and successes I\'ve gathered along the way. So, how can I help you? Let\'s collaborate, innovate, and make extraordinary things happen. Feel free to connect with me!

Experience

1. Executive Chairman, Americas

   Aspire Lifestyles

   Jan 2017 — Present

   Aspire Lifestyles is a concierge industry leader offering the most comprehensive suite of lifestyle loyalty solutions in the industry, with service centers in 23 countries, client programs, and 1500 employees.In my roles at Aspire, I\'ve focused on capturing market share and client growth opportunities. One of my proudest achievements was securing the largest account in our industry—a groundbreaking $300M+ deal with a top global credit card company. I led a cross functional team through rounds of Request for Proposal (RFP) processes, multiple pitches, and due diligence site visits to ensure a smooth transition of 650+ employees from the incumbent, earning the ‘Global GM of the Year’ Award for the successful win and migration of this marquis account.I served as primary executive liaison with Tier 1 clients, where I developed, maintained, and drove the growth of our blue-chip client base. From strategic planning and Quarterly Business Reviews (QBRs) to spearheading marketing initiatives, digital rollouts, and new product innovation, I supported our clients\' success.As a member of the Executive Committee, I led global initiatives, including the formation and management of the Global Sales and Marketing Forum. Steering a task force, we developed and rolled out a new global recognition program, enhancing our company\'s standing in the market. I also drove the strategic realignment of our value proposition and B2B marketing, overseeing aspects such as website design, digital product suite, pitches, and branding.

Education

• UC Santa Barbara

  BA Communications College Honors

Skills

• Entrepreneurship
• Public Speaking
• Strategy
• E-Commerce
• Social Media Marketing
• Call Center
• B2b
• Outsourcing
• Marketing
• Management
• Team Building
• Call Centers
• Business Development
• Online Advertising
• Voice of the Customer
• Account Management
• Marketing Strategy
• Lead Generation
• Crm
• Operations Management
• Social Networking
• Customer Retention
• Customer Service
• Program Management
• Sales
• Social Media
• Negotiation
• Customer Experience
• Contract Negotiation
• Start-Ups
• Leadership
• Sales Management
• Strategic Planning
• Customer Satisfaction
• Training
• New Business Development
• Analytics
• Public Relations
• Business Strategy
• Strategic Partnerships