Mary Webster

About Mary Webster

Writer. Thinker. One hell of a presenter. People manager with a servant-leader approach. Creative with an affinity for organization, problem solving, and cross-team collaboration.

Experience

1. Director of Copy

   VisionPoint Marketing

   Mar 2022 — Present · Raleigh, NC, US

   From day one, I hit the ground running, making an impact not only on the creative department, but also on the whole organization through-Working closely with the Director of Project Management and other key leadership to overhaul internal agency processes for greater efficiency and clarity of roles following the RACI model-Working with the Director of Strategy to implement a one-page creative brief that is centered on an insight-driven SMIT (we\'re not selling x, we\'re selling y)-Bridging cross-functional divides to ensure that the creative team is actively contributing to CRM and CRO efforts-Planning and leading, along with the Creative Director and Director of Design, team building retreats for creative department-Developing the agency\'s first proofreader role, including being highly-involved in all steps within the search and hiring process, as well as working closely with the Director of Project Management to develop a proofreading workflow process and sell it in across the agency prior to the new proofreader\'s arrival-Mentoring other writers to help further develop their talent-Partnering with and providing creative direction to other writers as we develop concepts that remain on-strategy while eliciting an emotional response from audiences (I may have made the client cry in at least one creative presentation)-Acting as agency producer for video production on our more complex and nuanced video concepts (including managing the bid process and discovery calls through award and production) while also being a key creative rep for communicating the overall creative vision to our production partners-Maintaining full visibility into all writers\' project and PTO schedules (both on-staff and freelance) to ensure workload balance and coverage at all times-Continuing to carry my own writing workload, including most of the Brand Platform copy work being done at the agency plus concept development and copywriting across an array of deliverables.

Education

• University of North Carolina at Chapel Hill

  BA