Mary Gettel
Director of Education @Health Care Association Of Michigan
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WORK HISTORY
Director of Education @Health Care Association Of Michigan
Lansing, MI, US
I lead and oversee the delivery of eight continuing education accreditation programs for healthcare professionals, including nurses, licensed nursing home administrators, and certified assisted living directors. Champions and strategically manages marketing and promotions, including designing and creating digital content, delivering registration materials, collaborating website design, and updating social media pages. I have direct responsibility for one employee while delivering programs producing over $600K in annual revenue.Consistently secures over $400K each year in revenue from partnerships, sponsorships, and expos.Increased participation from the organization’s top-tier vendors by more than 300%, from $10K to $42K by enhancing, improving, and reinstating an obsolete partnership program.Reduced the convention venue contract obligation by $30.5K annually and negotiated additional creative concessions.Demonstrated innovative and strategic thinking during the COVID-19 pandemic by designing and executing the organization’s first entirely virtual annual convention; exceeded attendance targets by 130%, revenue by 105%, and received an average 4.9/5.0 review from attendees.Leveraged strong partnerships with vendors to eliminate approximately $500K in penalties owed due to canceling live conventions due to the pandemic.Effectively reduced staff by 30% by utilizing project management principles to standardize workflow and streamline and enhance processes.Manages the LMS, SeminarWeb, regularly reviewing and updating its content; partners with the education committee to ensure accuracy and compliance with state and federal requirements.
EDUCATION
Michigan State University
Bachelor of Arts, Hospitality Business
ABOUT MARY GETTEL
I have over ten years of experience successfully managing large events and over five years of experience overseeing, organizing, and managing educational programs. I design and develop original content for digital media, including Learning Management Systems, company websites, and social media pages, and am proficient in building and enhancing processes and procedures to streamline operations, build employee confidence, and greatly enhance the customer experience. I lead initiatives that result in cost reduction, productivity increase, and employee satisfaction. Areas of Expertise: Learning Management Strategic Marketing Team Leadership Fundraising Meetings & Events Contract Negotiation Project Management Process Improvement Stakeholder Management Budget Management Instructional Design Employee Relations
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