Mary Darif
Brand Marketing Manager @Cleveland Clinic
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WORK HISTORY
Brand Marketing Manager @Cleveland Clinic
Co-managed $1.2 million department annual budget.Managed graphic design and digital asset management teams.Ensured projects are closely aligned with Cleveland Clinic’s brand, image and messaging.Developed online brand resource website to guide proper use and adherence to brand standards.
EDUCATION
Purdue University
BA, Marketing, Marketing, Communications. Public Relations
University of Chicago Graduate Business School
Certificates in Negotiation and Financial Management
Weatherhead School of Management at Case Western Reserve University
Certificate in Operational Excellence
SKILLS
ABOUT MARY DARIF
A results-oriented, creative and operational marketing leader with over 30 years of business experience; skilled at integrating operations and maximizing effectiveness for new business development, creating processes and systems to improve efficiencies and value. Areas of expertise include: strategy development, process improvement, strategic alliances, marketing campaigns, customer insights, visual merchandising, public relations, event management, internal and external communications for small, medium and large industries.SKILLS INCLUDE:New Business DevelopmentStrategy DevelopmentMarketing CampaignsCustomer InsightsVisual MerchandisingPublic RelationsEvent ManagementInternal/External CommunicationsCustomer EducationTrend IdentificationSocial Media IntegrationTrade Show ManagementNew Product DevelopmentProcess ImprovementStrategic AlliancesProfit/Loss ResponsibilityProductivity MeasurementCost ContainmentProcess OptimizationProject ManagementContract NegotiationVendor CertificationLeadership DevelopmentShopper Marketing Hall of Fame InducteeSpecialties: Ability to resolve complex business issues and build solid, lasting and strategic relationships. Skilled in marketing communications, PR and event management, strategic and tactical planning, creative development, asset management, financial analysis, cost reduction, process improvement, logistics, relationship management, supervision and coaching, team building, print and display production, project management.
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