Mary McChesney
Chief Marketing Officer at Crucial Learning
- Role
- Chief Marketing Officer at Crucial Learning
- Location
- Provo, UT, US
- LinkedIn followers
- 500 followers
About Mary McChesney
Formerly VitalSmarts, Crucial Learning improves the world by helping people improve themselves. We offer courses in communication, performance, and leadership, focusing on behaviors that have a disproportionate impact on outcomes, called crucial skills. Our award-winning courses and accompanying bestselling books include Crucial Conversations, Crucial Accountability, Influencer, The Power of Habit, and Getting Things Done. CrucialLearning.comAs VP of Marketing at Crucial Learning, I lead a team of skilled marketers who are passionate about creating premier content & customer experiences. We do this through innovative product marketing, digital demand generation, content marketing, inbound business development, event marketing, and field marketing.
Experience
Chief Marketing Officer
Jul 2024 — Present · Provo, UT, US
Education
Brigham Young University
B.A., Communications, Public Relations
1998 — 2002
Skills
- Coaching
- Lead Generation
- Event Planning
- Advertising
- Event Management
- Corporate Communications
- Product Marketing
- Social Media Marketing
- Public Relations
- Entrepreneurship
- Strategy
- Marketing
- Leadership
- Leadership Development
- Email Marketing
- Marketing Communications
- Social Media
- Management
- Sales
- Marketing Strategy
- Product Management
- B2b Marketing
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