Mary McCauley
🚀 Marketing Leader 📈 Revenue Growth Driver 🎯 Builder of Scalable Marketing Organizations 🎓 MBA Candidate at the Kelley School of Business 💼 Kelley Executive Sponsor Program Fellow 🤝 Forte Fellow
- Role
- Director of Marketing at Apriva Payments
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Mary McCauley
With over 15 years of experience building and leading marketing organizations in complex, high-growth industries, I drive sustainable revenue expansion through disciplined strategy, operational rigor, and cross-functional alignment. I have built marketing functions from the ground up, established scalable infrastructure, and led teams responsible for brand, demand generation, product marketing, and commercial execution. My work consistently delivers measurable business impact, including sustained revenue growth while maintaining efficient budget stewardship.As a senior marketing leader, I set strategic direction, define priorities, and align executive stakeholders around clear growth objectives. I operate with an ownership mindset—balancing long-term vision with day-to-day execution—and ensure that marketing is tightly integrated with pricing, contracts, onboarding, and revenue operations.I thrive in environments that require both strategic clarity and decisive execution. I bring accountability, efficiency, and a commitment to continuous improvement to every organization I serve.
Experience
Director of Marketing
Dec 2020 — Present · Phoenix, AZ, US
Drive sustained revenue growth, averaging ~10% annually following a 567% YoY inbound lead increase in year one, while maintaining marketing investment below 3% of annual revenue.• Built and scaled Apriva’s marketing function from inception to a fully in-house team, establishing strategy, infrastructure, and performance standards.• Set marketing vision and strategic priorities in alignment with executive leadership, integrating marketing directly with pricing, contracts, onboarding, and revenue operations.• Own end-to-end go-to-market execution across brand, demand generation, product marketing, digital, content, trade shows, and sales enablement.• Built and maintain five company websites, leading SEO, paid media, analytics, CRO, and all written and visual content.• Personally design and oversee all creative assets and white-labeled partner materials, ensuring brand consistency across all channels.• Serve as HubSpot Marketing & CRM administrator, supporting sales pipeline management and reporting.• Maintain App Store and Google Play listings for Apriva and customer-facing applications.
Education
Cornell University
Bank of America Institute at Cornell's Certificate Program, Women's Entrepreneurship
2019 — 2019
Indiana University - Kelley School of Business
Master of Business Administration - MBA, Organizational Leadership
2024 — 2026
O'Neill School of Public and Environmental Affairs
Certificate in Arts Administration, Arts Administration
2007 — 2011
Indiana University Jacobs School of Music
BM Music Performance, Percussion Performance
2007 — 2011
Indiana University Jacobs School of Music
Honorary Performer's Certificate, Percussion Performance
2007 — 2011
Skills
- Project Management
- Wordfly
- Marketing Strategy
- Website Updating
- Market Research
- Automation
- Editing
- Personnel Management
- Budget Management
- Public Relations
- Basic Html
- Marketo
- Digital Marketing
- Marketing Automation
- Marketing Communications
- Special Event Management and Planning
- Direct Marketing
- Marketing
- Writing
- Project Planning
- Google Analytics
- Email Marketing
- Constant Contact
- Product Marketing
- Social Media Marketing
- Board and Donor Relations
- Online Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.