Mary McCarty Earley
Strategic Insights Provider, Market Research Professional, Adjunct Lecturer
- Role
- Senior Manager, Global Consumer & Member Insights at Herbalife
- Location
- Rockville, MD, US
- LinkedIn followers
- 500 followers
About Mary McCarty Earley
Business consultant, researcher and analyst with expertise in traditional media analysis…
Experience
Senior Manager, Global Consumer & Member Insights
Jun 2016 — Present
Currently acting as manager of global research efforts in support of the company\'s redesign and enhancement of digital tools for distributors and customers. Conduct trend identification and analysis using secondary and primary data. Designed, conducted, and analyzed quantitative research studies on numerous topics, including social media, user experience (UX), brand redesign, and product concept testing. Oversee the departmental budget. Taking the lead in the department on the use of AI to assist primary and secondary research.
Education
The Catholic University of America
MSIS
University of Virginia
B.A.
Skills
- Interviews
- Proposal Writing
- Online Research
- Competitive Intelligence
- Spss (Training in Progress)
- Analysis
- Messaging
- Competitive Analysis
- Social Media Marketing
- Communications Strategy
- Survey Monkey (Training in Progress)
- Market Research
- Research
- Corporate Social Responsibility
- Focus Groups
- Qualtrics
- Marketing Research
- Strategic Communications
- Qualitative Research
- Social Networking
- Writing
- Marketing Communications
- Customer Insight
- Message Development
- Consumer Insights
- Interviewing
- Social Media
- Analytics
- Public Relations
- Internal Communications
- Media Relations
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