Mary Kunkel
Strategic Communicator | Content Strategist | Program Manager | Trusted Advisor
- Role
- Senior Content Strategist at Freddie Mac
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Mary Kunkel
I am a senior marketing and communications strategist with proven expertise in telecommunications, information technology and digital/cloud transformation. As a trusted advisor, I design, develop, manage and execute communication strategies and associated campaigns to support business goals and drive transformational change.I\'m skilled in packaging and delivering key messages tailored for employees, businesses, media and influencer audiences. Producer of results-oriented programs covering employee engagement, media relations and change management communications initiatives using online/digital, print, grassroots and event channels. I enjoy leading teams, managing and executing programs and measuring success. A collaborative partner who provides value on every assignment.Competencies: • Strategy Creation and Execution • Campaign Development and Execution• Employee Engagement Communications• Change Management Communications• Media Relations• Executive Communications• Writing and Storytelling• Web Content Development• Program Lifecycle Management• Budget Administration
Experience
Senior Content Strategist
Mar 2023 — Present · McLean, VA, US
Partner with business leaders, stakeholders and marketing strategists to develop strategic communications plans that showcase Freddie Mac’s innovative offerings that Make Homes Possible.Serve as communications lead for API offerings, Loan Quality products and partner programs.Create content ranging from email campaigns, use cases, web articles, employee updates and social posts that position Freddie Mac as a leader in the mortgage space.
Education
Penn State Fayette
20+ Years Marketing and Communications Experience in Lieu of Bachelor’s Degree
Darden School of Business, University of Virginia: Certificate, Business-to-Business Marketing
Business to Business Marketing
Skills
- Telecommunications
- Leadership
- Marketing Communications
- Marketing
- Program Management
- Communications Strategy
- Communcations Strategy
- Management
- Executive Communications
- Sales
- Communication Training
- Executive Communications Support
- Public Relations
- Internal Communications
- Channel
- Media Relations
- Integrated Marketing
- Mobile Devices
- Strategy
- Messaging
- Cross-Functional Team Leadership
- Marketing Strategy
- Product Marketing
- Strategic Partnerships
- Strategic Communications
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