Mary McGinty
Senior Manager, Crm Systems @The Knot Worldwide
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WORK HISTORY
Senior Manager, Crm Systems @The Knot Worldwide
Omaha, NE, US
I currently serve as the Salesforce product owner and strategic liaison across business stakeholders, end users, and developers—leading the delivery of scalable, enterprise-grade Salesforce solutions that improve sales, support, and service operations. I lead a team of business analysts and manage a high-volume Agile backlog to prioritize initiatives that drive efficiency, automation, and revenue growth. Key Highlights:• Led a greenfield Salesforce CPQ implementation, migrating 350+ users and 400K+ accounts—streamlining sales workflows and reducing steps by 80%. Integrated Salesforce with NetSuite, Stripe, Boomi, and internal tools to enable seamless data flow and operational alignment. Consolidated lead routing tools to enable real-time routing of ~5K leads/month, improving sales engagement speed and SLA compliance. Migrated 250+ users to Salesforce Service Cloud Voice for enhanced call analytics, QA, and training. Launched auto-renewal workflows and Omni-Channel support systems to increase service performance and renewals.
EDUCATION
University of Nebraska at Omaha
Bachelor of Science - BS
ABOUT MARY MCGINTY
Salesforce Product Leader | Enterprise CRM Strategist | Business Systems Expert Driving Digital Transformation at ScaleWith over 15 years of experience leading CRM transformations and Salesforce ecosystem strategy, I specialize in delivering scalable, data-driven business systems that align revenue, operations, and customer experience across the enterprise.I’ve led end-to-end CPQ implementations, integrated Salesforce with platforms like NetSuite and Stripe, and unified multi-org environments post-merger—empowering cross-functional teams to deliver measurable business outcomes. Whether consolidating complex sales workflows or enabling automated lead routing and auto-renewals, I turn process gaps into streamlined solutions that scale with growth.My career spans hands-on delivery and strategic leadership—driving Agile execution, mentoring product and business analysts, and aligning Salesforce roadmaps with executive vision. From onboarding 350+ users to new systems, to slashing sales process steps by 80%, I consistently deliver systems that don’t just work—they transform how teams operate.I thrive where complexity meets opportunity. Whether building the CRM backbone for a growth-stage org or modernizing legacy platforms, I bring a blend of stakeholder empathy, technical fluency, and enterprise thinking to every challenge. CORE STRENGTHS Salesforce Product Ownership | CPQ & Billing Strategy Enterprise CRM & SaaS Ecosystem Architecture Agile Delivery | Roadmap Execution | Stakeholder Management Cross-Functional Enablement | Scalable Process Design Salesforce + NetSuite/Stripe/Boomi Integration KPI Definition, UAT, and Continuous Improvement WHY COMPANIES TRUST ME Executives Appreciate My: Strategic translation of complex needs into actionable CRM solutions Executive communication style that bridges product and business Proven track record delivering systems that enhance speed, accuracy, and visibilityTeams Value My: Commitment to MVP delivery, iterative improvement, and clarity of scope Hands-on approach to backlog management, training, and adoption Ability to turn user feedback into real solutions, not just feature requests Let’s connect and explore how I can help your team modernize, grow, and scale. You can message me here or reach out at m••••••••@gmail.com
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