Mary Kim

About Mary Kim

Strategic media professional with experience in numerous categories including retail, automotive, telecom, restaurant, CPG, government, education, non-profit and political. Experience managing a team of supervisors, buyers and assistants. Ability to adapt quickly and thrives in a fast-paced environment. Well-organized and highly self-motivated employee recognized for proactive initiative.

Experience

1. Group Media Director

   Asher Media

   Jan 2009 — Present · Dallas, TX, US

   Negotiate, implement and manage client budgets across programmatic digital as well as all streaming and terrestrial audio and video channels in order to maximize brand exposure and reduce client cost. Maintain a market list of 10+ markets including Texas markets of DFW, Houston and Austin. Buyer for JBS Foods (AdapTable Meals, Pilgrim\'s Chicken), Texas Rangers MLB team, Wingstop DFW Co-Op, Don Davis Auto Group, Dallas Zoo, Purple Mattress, Acuity Eyecare and many others. • Heavily involved in development of audio and video campaign strategies by providing cost estimates and projections, vendor recommendations and cost and efficiency evaluations. • Mentor and provide leadership to a team of buyers and assistants. • Previously supervised accounts such as TXU Energy and Mattress Firm, overseeing $18M+ in broadcast activity across 25+ markets.

Education

• The University of Texas at Austin

  B.S., Advertising

  1999 — 2002