Mary Kaye Obrien
Innkeeper @Red Dog Inn
Signup · Get unlimited contacts
WORK HISTORY
Innkeeper @Red Dog Inn
Innkeeper at Red Dog Inn. Red Dog Inn was custom-designed and built as a bed and breakfast and is nestled in 20 acres of forest outside of Port Angeles. It is also my home.
EDUCATION
Drake University
M.A., Experimental Social Psychology
University of Iowa
B.S., Psychology
SKILLS
ABOUT MARY KAYE OBRIEN
I spend most of my time now being an Innkeeper at Red Dog Inn. I also like volunteering with local arts organizations and other non-profits. Between that, gardening, and traveling, I stay pretty busy.In my previous professional life, I was a consumer insights guru. As time allows, I still consult with companies to help them create a unified view of their customer and their brand by combining research storytelling with strategic consulting services. I am a dynamic speaker, working to inspire my audiences with insights and data they can turn into action. I have recently applied my skills to acting and am having a lot of fun at our local community theatre.As far as consumer insights go, I specialize in the use of qualitative and observational research techniques as well as advanced quantitative analytical designs to support strategic decision-making. I also provide consulting services including project management support and facilitation in applying research findings to branding and marketing activities.Research specialties: Design and implementation of strategic quantitative and qualitative research including brand equity assessments; brand tracking; advertising development; copy testing; market mix modeling; market tracking; concept testing; conjoint analysis; pricing sensitivity; market segmentation; product ideation; usability; ethnography; persona development, customer satisfaction and loyalty.Innkeeper specialties: business and website management, storytelling, hospitality, and local recommendations.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.