Mary Kate McGrath
C-Suite Content + Brand Leader | Scaling Digital Media Brands | Exited 2 Companies | Operator | Board Advisor | Speaker
- Role
- Chief Brand Officer at Gallery Media Group at Gallery Media Group
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Mary Kate McGrath
Operator with a demonstrated history of working across growth stage & larger complex organizations to scale brands, attract talent, & grow revenue. Results-oriented leader with 20 years of digital marketing & brand strategy experience in both small entrepreneurial brands & global players.I build and scale brands that audiences love — and acquirers want.With 20+ years at the intersection of content, commerce, and technology, I’ve helped grow media brands from scrappy startups to multimillion-dollar acquisitions. I thrive leading high-growth organizations through brand transformation, operational scale, revenue expansion, and talent development. Chief Brand Officer | COO | CCO experience across top digital media brands (PureWow, Scary Mommy, The Dad, Fatherly, ONE37pm). Led revenue growth from <$1M to $50M; managed P & Ls and exits to VaynerX and Bustle Digital Group. Expertise: Digital media, brand strategy, scaling operations, audience growth, M&A advisory, executive leadership.I’m passionate about building high-performance teams and creating brands that connect deeply with audiences. As a mentor, speaker, and advisor, I love shaping the next generation of industry leaders.
Experience
Chief Brand Officer at Gallery Media Group
May 2022 — Present · NY, US
Lead brand strategy, revenue growth, and audience expansion across a portfolio of digital brands including PureWow, Coveteur,@BallPlayers,@Moms,@Recipes, and @Cocktails.Drive strategic partnerships, content innovation, and brand extensions across emerging platforms (TikTok, Instagram, podcasting).Serve as a key leadership voice across Gallery Media Group, building organizational culture and positioning the business for long-term growth.Actively mentor rising leaders within the organization and broader media ecosystem.
Education
Fairfield University
Bachelor's degree
Skills
- Broadcast Television
- Publishing
- Magazines
- Content Strategy
- Digital Media
- Editorial
- Editing
- Entertainment
- Journalism
- Blogging
- Television
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