Mary Kahler

Public Affairs and Social Media Specialist @U.S. Army Recruiting Division

Milwaukee, WI, US

Conducts multimedia content planning, capture, editing, and scheduling to amplify battalion public affairs efforts at the company and battalion level: provides photography and videography coverage at battalion and company events-Audits, edits & monitors all battalion, company and station social media accounts for compliance with Army regulations, adherence to Army brand standards & command guidance- Creates social media advertising campaigns and ad creative in accordance with platform guidelines and Army regulatory standards. Assists companies and station commanders with creation of posters, flyers, web content, graphics, and social media posts to promote station-level marketing and engagement activities- Plans, coordinates & conducts social media training with station commanders, company operations officers & command teams as well as providing one-on-one social media support and training at the station level on an ad hoc basis- Developed tracking metrics for battalion paid digital activations for search advertising (Google PPC) and social media advertising campaigns; monitors & briefs battalion fusion cell and company operations teams on digital metrics weekly.

Lakeshore College

Associate's degree, Graphic & Web Design

Marquette University

Bachelor of Arts (B.A.), History and Political Science

University of Wisconsin-Whitewater

Masters, Communication