Katie MacDougall
- Role
- Client Analyst at Basis
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
Experience
Client Analyst
Jul 2021 — Present · Chicago, IL, US
Align brand and agency client marketing objectives with ideal channels for digital advertising campaigns and determine best KPIs to measure success Highlight performance insights and suggest optimizations for campaigns at a regular cadence Present quarterly business reviews to clients using data visualization to summarize key takeaways and recommend future advertising strategies Create and manage custom Datorama dashboards for clients with complex data needs
Education
The University of Chicago Booth School of Business
Master of Business Administration - MBA
2020 — 2023
University of Notre Dame
Bachelor’s Degree, History
2012 — 2016
Rosary Academy
High School
2008 — 2012
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