Mary Jo Preston

About Mary Jo Preston

Strategic Marketing, Paid Media and Special Events Leader | Driving Brand Growth & Lead…

Experience

1. Paid Media & Special Events Director Ai & Digital Marketing Strategist Account Manager

   Stream Creative

   Jan 2012 — Present · Brookfield, WI, US

   As the paid media and special events director at Stream Creative, I am responsible for helping our clients with their integrated marketing plans. This includes:* Conducting Marketing and Media Research* Creating Marketing and Media Campaigns to reach Business goals* Digital Media Planning and Buying and Measuring ROI* Account Management and Client Relations* Advising Clients on how to use AI automation in their marketing plans to create efficiencies* Google ads campaign strategy* Train new project managers on account management procedures.* Review of Analytics and reports.* Evaluating Media Partners and Vendors* Planning and Organizing Special Events including: Conferences, Workshops, Seminars and HUG events.* Managing Event team*Training new employees on process and procedure, as well as software.

Education

• Waukesha County Technical College

  Business Management

  2010

• Milwaukee Area Technical College

  Associate, Marketing Communication

  1993 — 1995

• Media Buying Academy

  Diploma, Media buying traditional and interactive

  2007 — 2007

Skills

• Sem
• Radio
• Crm
• Web Analytics
• Integrated Marketing
• New Media
• Inbound Marketing
• Market Planning
• Web Marketing
• Project Management
• B2b
• Social Media
• Media Planning
• Media Buying
• Business-to-Business (B2b)
• Marketing
• Digital Marketing
• Marketing Automation
• Trade Shows
• Digital Media
• Promotions
• Marketing Communications
• Facebook
• Online Marketing
• Tv Post
• SEO
• Online Advertising
• Social Media Marketing
• Digital Strategy
• Traffic Management
• Email Marketing
• Marketing Strategy
• Sales Process
• Competitive Analysis
• B2c Marketing
• Market Research
• Ppc
• Radio Promotions
• Advertising
• Content Creator