Mary Hope Garcia
Senior Director, PBS KIDS Content Marketing
- Role
- Senior Director, Pbs Kids Content Marketing at PBS
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Mary Hope Garcia
Digital strategist with more than 20 years of experience combining editorial and project management skills to develop award-winning content and digital experiences. Proven in leading cross-functional teams and uniting diverse stakeholders. Core competencies and professional strengths include:• developing content strategy• producing digital video content• writing and editing• taxonomy and information architecture• search engine optimization • social media• UX and product development • project management• cultivating and managing relationships
Experience
Senior Director, Pbs Kids Content Marketing
Jan 2022 — Present · Arlington, VA, US
Oversees content marketing across multiple channels and platforms to drive awareness and discovery of PBS KIDS content, products and initiatives. Spearheads overall parent engagement strategy across digital platforms, including- PBS KIDS social media- PBS KIDS for Parents site- PBS KIDS email marketing
Education
University of Virginia
BA
Skills
- Content Management
- Content Development
- User Experience
- Content Strategy
- Social Networking
- Email Marketing
- Web Content
- SEO
- Social Media
- Strategy
- E-Commerce
- Strategic Communications
- Project Management
- Digital Media
- Web Analytics
- Digital Strategy
- Newsletters
- Editing
- Web Content Writing
- Web Content Management
- Blogging
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