Mary Haile
- Role
- Staff Product Manager - Ad Formats, Creator Monetization, Conversion Optimization at Pinterest
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Mary Haile
Experienced, customer-focused product leader with a decade of success launching impactful…
Experience
Staff Product Manager - Ad Formats, Creator Monetization, Conversion Optimization
Jan 2020 — Present
Lead 3 cross-functional product teams of 30+ engineers (iOS, Android, Backend, Web, ML), designers, user researchers, data scientists, and operations to build ad products that engage Pinners and create business value for advertisers • Manage a portfolio of products across ad formats and surfaces, including video, shopping, full-screen feeds, mobile deep linking and more Key Launches: • Owned the monetization strategy of creator surfaces. Incubated the first ad experiences to drive creator monetization which generated $XXMM/year • Led a team of machine learning engineers to build a new ad campaign objective and conversion optimization product that led to and a XX% CPA reduction • Built and launched \"Slideshow for Collections\" ad format, which automatically creates shoppable video ads from product images in an advertiser’s catalog feeds. Drove a XX% CPA reduction and grew adoption by 10x in 6 months
Education
Dartmouth College
A.B. with Honors
Harvard Business School
MBA
Skills
- Data Analysis
- Product Marketing
- Marketing Strategy
- Strategic Consulting
- M&a Experience
- Pricing
- Corporate Development
- Ipo
- Business Strategy
- Financial Modeling
- E-Commerce
- Restructuring
- Sales
- Retail
- Strategic Partnerships
- Negotiation
- Investment Banking
- Digital Media
- Innovation
- Consumer Behaviour
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