Mary Gottenborg
Senior Marketing Executive | Strategist | Medical Device | Diagnostics | Biotechnology
- Role
- General Manager, Terminal Sterilization Business at Advanced Sterilization Products
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About Mary Gottenborg
Mary Gottenborg is an accomplished General Manager, strategist, and marketing executive with proven ability to create vision, define strategy and deliver profitable growth and profitability for global medical device and diagnostics businesses. She is skilled at uncovering customer insights and translating them into effective strategic plans, new product roadmaps and marketing plans that drive growth. Mary excels in new product launches and portfolio management. She is a passionate leader with contagious energy; she has a strong ability to recruit, coach and lead high performing teams. Mary\'s experience ranges from launching products in early stage companies to directing growth strategies for $1Billion mega-brands in Fortune 100 companies. Specialties: Strategic Planning, Leadership, Brand Building, P&L Management, Marketing Plans, New Product Development, New Product Launches, Go-to-Market Strategies, Segmentation, Targeting, Positioning, Value Proposition, Product Portfolio Roadmap, Global Demand Generation, Omni-channel Marketing, Digital Marketing, Voice of Customer (VOC), KOL Management, B2B Marketing, DTC Marketing, Marketing Communications, Change Management, Talent Management, Coaching and Mentoring, Team-building.
Experience
General Manager, Terminal Sterilization Business
Advanced Sterilization Products
Nov 2022 — Present · Irvine, CA, US
Education
Colorado College
BA
Northwestern University - Kellogg School of Management
MBA
Duke University - The Fuqua School of Business
MHA
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