Mary Gorczynski

About Mary Gorczynski

I deliver innovative Marketing Leadership through my diverse background blending Engineering and Finance experience which allows me to see and solve problems from a unique perspective. As an intentional lifelong learner, I leverage a growth mindset to generate results and deliver customer excellence. My focus is driving corporate ROI through collaborative transformation. Within IBM, my Marketing Leadership roles have focused on creating marketing campaigns that drive client engagement and Go-To Market strategies. I’m best known for launching plans and digitally transforming brands.A few accomplishments I\'m proud of include:• Launched plans for IBM on Tour with Red Hat engagement experience which will drive hybrid engagements (both digital and face-to-face) for 300 accounts within the first year• Digitally transformed the asset management area with my social presence @MaximoMarysMicrophone that featured client and partner success story videos and blogs for IBM Maximo, Tririga, and Internet of Things (IoT)• Developed marketing plans within Channel Marketing for Maximo that drove 112% of partner revenue• Created & implemented an action plan to assist Sales in recovering a $50-100M shortfall in revenue• Project manager for the marketing integration of 2 IBM Security software company acquisitions which led to my Senior Marketing Manager promotion• Led 2 worldwide transformational progression event tours (45 city and 14 city) for the IBM Availability Management and Service Management areas, respectively, that brought industry thought leaders, subject matter experts and business partners together for proof of technology engagements I am relied on to develop and execute marketing strategies to drive change, generate demand, and call audiences to action. My expertise includes:Go-To-Market Strategy | Offering Management | Content Delivery | Event Management | Project Management | Social Media | Communications | Quarterly Business Plans | Process ImprovementCustomer Relationship Management | Digital Email Campaign Development & Execution

Experience

1. Senior Go-to-market Offering Manager

   IBM

   Dec 2020 — Present

   Senior Go-to-Market Offering Manager for zAIOps.Deliverables include: Community ownership, Analyst Relations, Digital transformation, Social plans, Events, Demos, Partner channel

Education

• Rochester Institute of Technology

  BSIE

Skills

• Product Management
• Program Management
• Leadership
• Enterprise Software
• Solution Selling
• Saas
• Crm
• Itil
• Business Analysis
• Analytics
• Cross-Functional Team Leadership
• Marketing Strategy
• Project Management
• Go-to-Market Strategy
• Product Marketing
• Sales Enablement
• Social Media
• Solution Architecture
• Pre-Sales
• Strategy
• Strategic Planning
• Sales Operations
• Demand Generation
• Cloud Computing
• Business Alliances
• Channel
• Business Intelligence
• Marketing Management