Mary Frances Smyth

WORK HISTORY

EDUCATION

ABOUT MARY FRANCES SMYTH

I’m an artist at heart with a mind for consumers, research, and data analytics, backed by 4 Effie Awards for providing world-class insights and global marketing effectiveness.I provide the tools Sales, Marketing, and C-Suite leaders need to express their brand’s value and differentiation in highly competitive markets. I’ve managed $400M in media investments and successfully designed and led numerous digital marketing strategies that contributed to the growth and transformation of Fortune 500 to smaller companies’ brands:The UPS Store, Carhartt, Bosch, White Castle, Domino’s, Safeway, Mr. Coffee and Oster, OfficeMax/OfficeDepot, Sports Authority, Bell Helicopter, Jiffy Lube, The PGA Tour, Art Van Furniture, Meijer, and so many more! ’?With 20+ years of agency experience at J Walter Thompson (JWT), a $16.5B Global Media Agency, and Media Assembly, a $1.3B Marketing and Advertising Agency and 2018 Media Agency of the Year, I’ve relocated from Detroit to Boston: 4x Effie Award recipient for world-class insights and global marketing effectiveness. & : Won and grew $200M in new business. Managed $400M in media investments for Fortune 500 to smaller companies: Created a process for evaluating fair and equitable media coverage for franchise co-ops resulting in a 50% increase in media investment:I’m open to remote or opportunities in Boston within an agency or corporation. m••••••••@gmail.com : Marketing Strategy, Brand Strategy, Omnichannel Campaign Management, Consumer Brand Management, Leveraging Market, Consumer and Analytics Insights, Brand Marketing Measurement and Campaign Metrics, Account Management, Cross-Functional Collaboration (Agency and External Partners), National & Franchise Co-op Accounts, Establishing and Scaling Consumer Brands (Retail, CPG, QSR, Automotive Aftermarket), Securing Client & Brand Growth, Digital B2B and B2C