Mary Stratton

About Mary Stratton

I am a resourceful, creative, and strategic professional with a seasoned marketing background, a history of optimizing and scaling day-to-day marketing operations, and a talent for aligning teams around common goals. I combine over 22 years’ experience generating growth and profitability for multiple high-profile organizations; delivering an optimized customer experience across multiple marketing touchpoints; positioning organizations as authoritative thought leaders in their respective industries; and carefully shaping the processes and policies that sustain an efficient, productive, and highly competitive organization. I am a supportive team leader with a strong ability to take charge of projects, train and empower others, and motivate those around me to do their best work. I believe a leader’s primary duty is to cultivate, professionally develop, and grow confidence in her team. I have the ability, expertise, and coaching skills to drive my team to success. I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ball rolling in the right direction. Whether I’m sending out emails, communicating with a partner, negotiating with a vendor, or anything in between; I communicate quickly, accurately, and effectively. I am an agile thinker who is highly adaptable and quick on her feet. In today’s rapidly evolving marketing space, what worked yesterday may not work tomorrow. I have the experience and the dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and drive my organization to success. Key Skills Strategic Planning & Execution Multi-Channel Marketing Internal/External Communications Event Planning & Management Team Leadership & Development Mentor/Coach/Facilitator Brand Management/Development Product Lifecycle Management Strategic Vendor Management Project & Program Management Customer Engagement/Retention Licensing/Contract Negotiations

Experience

1. AVP of Marketing

   Health-ISAC

   Oct 2023 — Present

Education

• Albion College

  Bachelor of Arts (BA), Economics/Management & Sociology

  1995 — 1999

• Digital Marketing Institute

  Digital Marketing Certification- CDMP

• Purdue University

  MBA, Executive Program, Krannert

  2004 — 2006

Skills

• Digital Marketing
• Negotiation
• Marketing Management
• Product Marketing
• Merchandising
• Forecasting
• Management
• Licensing
• Sales Operations
• Brand Licensing
• Strategy
• Advertising
• Leadership
• Toys
• Product Development
• Strategic Partnerships
• Trade Shows
• New Business Development
• Sales Management
• Product Management
• Marketing
• Brand Management
• Packaging
• Marketing Strategy
• Competitive Analysis
• Creative Direction
• Consumer Products
• Market Planning
• Marketing Communications
• Retail
• Strategic Planning
• Packaging Design
• Licensing Negotiations
• Brand Development
• Art Direction