Mary McLean

About Mary McLean

I’m passionate about marketing that drives clarity, connection, and impact. I specialize in product marketing, brand strategy, and demand generation for physical retail tech—helping teams launch innovations and build campaigns that deliver. I thrive on turning complex ideas into high-impact programs that move people and drive results.With 15+ years in marketing, I’ve led brand, product, and demand gen programs across retail and tech—developing store experience strategy at Whole Foods Market and driving go-to-market and partner enablement initiatives for Just Walk Out technology at Amazon. I’m a builder at heart, known for launching programs, frameworks, and content engines that align teams and drive results. When I\'m not working, I\'m usually listening to, watching, or at a baseball game.• Led go-to-market and sales enablement for Just Walk Out technology by Amazon• Launched B2B demand gen campaigns across LinkedIn, email nurture, and syndicated content• Built Amazon Go’s first localized promotions program to drive store traffic• Stood up a Customer Reference Program—exceeding targets for testimonials, case studies, and logo Expertise: Product marketing, go-to-market strategy, campaign planning, demand generation, integrated marketing, brand positioning, sales enablement, content development, partner marketing, B2B customer storytelling, creative oversight, agency management, retail tech, in-store experience, cross-functional collaboration, program development, marketing operations

Experience

1. Sr Product Marketing Manager

   Amazon

   Jan 2023 — Present · Seattle, WA, US

   I lead demand generation and campaign strategy for Just Walk Out technology, developing programs that drive awareness and qualified pipeline across key customer segments. I work closely with Sales, Product, and Partner teams to translate transformative retail technology into clear, benefit-driven stories that resonate with buyers. I also own creative strategy—developing content, toolkits, and assets that enable scalable, customer-focused go-to-market execution.Key Achievements:• Led a full website redesign, scaling the site by 150%• Stood up a customer reference program and published 8 case studies in just 6 months

Education

• The Evergreen State College

  Bachelor of Arts - BA, Art History, Criticism and Conservation

Skills

• Event Planning
• Marketing Strategy
• Social Media
• Blogging
• Promotions
• Event Management
• Food
• Community Development
• Social Media Marketing
• Program Managemet
• Leadership Development
• Operations Management
• Video Production
• Marketing
• Retail
• Fundraising
• Catering
• Management
• Content Development
• Menu Development
• Public Speaking
• Leadership
• Strategy
• Food & Beverage
• Digital Marketing
• Strategic Planning