Mary Catherine Bones
- Role
- Brand Strategist (Product and Growth Marketing) at 2U
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Mary Catherine Bones
As a brand strategist at 2U, I drive data-driven brand building and customer-focused…
Experience
Brand Strategist (Product and Growth Marketing)
Sep 2021 — Present
Drives data-driven brand building and customer-focused activities throughout the marketing funnel to increase lead conversion, generating $37m in revenue across portfolios- Project manages strategic and creative marketing initiatives for paid, organic, and email channels to nurture leads through the funnel- Defines effective go-to-market and growth strategies rooted in well crafted target audience definition, motivation analysis, and marketplace positioning- Serves as primary point of contact for all cross-functional stakeholders, external partners, and marketing leadership; ensures internal and external alignment on program branding and strategy through annual marketing plans, competitive analyses, and reporting.
Skills
- Social Media
- Illustrator
- Student Development
- Social Media Marketing
- Research
- Microsoft Powerpoint
- Event Planning
- Leadership
- Powerpoint
- Student Affairs
- Public Relations
- Time Management
- Digital Marketing
- Public Speaking
- Community Outreach
- Brand Management
- Marketing
- Marketing Communications
- Residence Life
- Program Development
- Microsoft Office
- Teaching
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