Mary Buzzard
Sales and Marketing Analytics Leader at Homesteaders | Revenue Growth Strategist | Expertise in Pricing, Go-to-Market Strategies and Cross-functional Leadership
- Role
- VP, Sales Enablement at Alvita Care
- Location
- Charleston, SC, US
- LinkedIn followers
- 500 followers
About Mary Buzzard
REVENUE OPERATIONS & STRATEGY LEADER - Driving GTM Alignment, Pricing Optimization…
Experience
VP, Sales Enablement
Jul 2023 — Present · Charleston, SC, US
Co-lead team of 15 sales professionals across four markets in NY and NJ; achieved 46% YoY revenue growth through streamlined pricing and optimized Go-to-Market strategy• Improve sales efficiency through CRM optimization (HubSpot) and automation of critical processes (DocuSign)• Develop and deliver impactful sales training programs to improve team performance and client engagement• Direct lead management, marketing and digital marketing initiatives; sustain meaningful ROI on PPC campaigns and drive SEO improvements to increase organic lead traffic• Establish new strategic partnerships to drive incremental revenue streams, partner with local hospital systems to provide supplemental home care offerings for patients• In partnership with VP of Sales, foster a collaborative sales culture, promote team building and identify performance gaps to provide targeted coaching initiatives to boost individual sales rep performance• Leverage market analytics, research competitive positioning and pricing to identify opportunities for revenue expansion and client acquisition• Collaborate cross-functionally to align sales strategies with business goals and financial targets
Education
Northwestern University - Kellogg School of Management
Master of Business Administration (MBA)
2006 — 2008
North Carolina State University Poole College of Management
Bachelor of Science (B.S.)
1997 — 2001
Skills
- Consulting
- Business Strategy
- Management
- Strategy
- Business Development
- Project Management
- Business Process Improvement
- Business Acumen
- Process Engineering
- Forecasting
- Business Analysis
- Business Process
- Sales
- Enterprise Software
- Sales Management
- Software Implementation
- Leadership
- Contract Negotiation
- Salesforce.com
- Finance
- Highly Detail Oriented
- Management Consulting
- Software Project Management
- Crm
- Business Intelligence
- Data Analysis
- Business Management
- Analysis
- Sales Operations
- Professional Services
- Problem Solving
- Strategic Planning
- Customer Relationship Management (Crm)
- Solution Development
- Writing
- Financial Modeling
- Interpersonal Communication Abilities
- Organizational Design
- Cross-Functional Team Leadership
- Marketing Strategy
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