Mary Boich

About Mary Boich

Outcome-driven marketing operations leader with a proven track record in leveraging data to enhance customer journeys and create personalized, engaging experiences. Passionate about process improvement and data visualization, I blend creativity with analytical thinking to drive impactful results.

Experience

1. Manager, Global Marketing Partnerships

   Western Union

   Jan 2025 — Present · Denver, CO, US

   Leads the global relationship with Western Union’s Mobile Measurement Partner, Walled Garden Platforms, App Analytics SaaS, and other key partners in the paid media digital ecosystem to ensure best-in-class performance. • Enables the success of the regional Go to Market teams through a best-in-class global marketing partners operation. This includes but is not limited to working within the Global Marketing Commerce and Innovation team to ensure all relevant SDKs are updated, web taxonomy and tagging is enabled, that all contractual vendor features are properly exploited, and all possible opportunities preventing new customer acquisition growth within marketing partners are addressed. • Supports the Marketing Commerce and Innovation team’s implementation of an enhanced performance measurement framework that improves Western Union ROAS, Customer Lifetime Value, understanding of creative asset performance, and that the “working” media budget is efficiently deployed, tracked and optimized across all channels.• Leads the execution of the global “non-working” marketing partnerships budget, including monthly tracking with the Marketing Operations and Finance teams; ensures all POs are correctly created and shared; and that all invoices relating to global budget are correctly paid.

Education

• Columbia College Chicago

  Bachelor's Degree, Marketing Communications & Public Relations

  2016

Skills

• Powerpoint
• Microsoft Excel
• Teamwork
• Social Media
• Research
• Microsoft Office
• Sales
• Customer Service
• Public Speaking
• English
• Creative Strategy
• Leadership
• Communication
• Microsoft Word