Mary Oconnor
Strategic Consultant | C-Suite Executive | Growth & Marketing Expert | 20+ Years in Strategy, Marketing & Sports Business
- Role
- Adjunct Faculty at Smu Sport Management
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Mary Oconnor
Internationally recognized leader with 20+ years of expertise in management, marketing, strategy, sports, and entertainment- Dominated the events and promotional marketing sector over a dynamic 20-year sports business career, securing major accounts with Fortune 500 brands and creating top-tier programs for Hilton, AT & T, GM, BP, and others- Honored by Sports Business Journal as one of the top Forty Under 40 Sports Business Executives globally in 2009- Led international teams across the United States, Europe, and Asia Pacific- Currently leveraging deep strategic and marketing expertise to advise organizations across sports and other industries - including technology-enabled brand execution, professional services, quick-service restaurants, and retail - on growth, brand positioning, and revenue strategy.
Experience
Adjunct Faculty
Jan 2018 — Present · Dallas, TX, US
Adjunct faculty in the Sports Management Program at Southern Methodist University. I teach both undergraduate and graduate students in Sport Organizational Design, Sport Management, and Contemporary Issues in Sports.
Education
University of Notre Dame
BBA, Management Information Systems
1992 — 1996
Indiana University - Kelley School of Business
MBA, Sports and Entertainment Marketing
1997 — 1999
Harvard Business School Executive Education
Omnicom University Senior Management Program
2010 — 2011
Skills
- Strategic Communications
- Integrated Marketing
- Sports Marketing
- Sponsorship
- Relationship Marketing
- Product Marketing
- Social Media Marketing
- Digital Media
- Advertising
- Brand Management
- Crm
- Marketing
- Sports
- Digital Marketing
- Event Planning
- Marketing Strategy
- Strategic Partnerships
- Marketing Communications
- Strategy
- Brand Development
- Mobile Marketing
- Event Management
- B2b
- Direct Marketing
- Account Management
- Digital Strategy
- Business Strategy
- Sales
- Sports Management
- Content Strategy
- Business Development
- Creative Strategy
- Corporate Branding
- Interactive Marketing
- Business-to-Business (B2b)
- Customer Relationship Management (Crm)
- Email Marketing
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