Mary Bober

About Mary Bober

I build brands and businesses from concept to cash flow. I have extensive experience spearheading strategic change that improves financial performance.My career features CPG, retail, foodservice, SaaS, and consulting. Companies that I’ve worked for include Rich’s, PepsiCo, Numerator, Safeway, Federated Group, and PwC Consulting.I’ve tackled challenges from “How should we revitalize this product portfolio?” to “Where should we take this company in the next ten years?” From the voice of the customer to a successfully launched product portfolio. From conceptualization through implementation.Experience gained in my journey has enabled me to think like a CFO and present like a CMO. Key themes in my career have been strategist, detective, storyteller, and pioneer. My skills include:• Market Research, Insights, Analytics• Marketing• New Business Start-Up• Brand Management• Innovation• Trade Marketing• Customer Marketing• Shopper Marketing• Strategy and Planning• Project Management• Account and Client Management• Customer Experience and VOC• Consulting and Business Process Improvement• Budgets, Business Cases, and P&L Management• Departmental LeadershipKey results have been:• Uncovered strategic opportunities for growth including a $200 million business• Launched and ran a new retail department and it was wildly successful• Partnered with key customers on initiatives that drove millions of dollars• Developed and ran a 40+ item frozen meal solutions brand and exceeded my P&L targets• Created high-performing teams that were amazingly effectiveI received an MBA and a BA from Indiana University in Bloomington.(Go Hoosiers!) I’ve also completed the University of Chicago’s four-year Basic Program of Liberal Arts Education. Specialties: Consumer Packaged Goods (CPG), Fast Moving Consumer Goods (FMCG), Retail, Grocery, Supermarkets, Food & Beverages, Natural Foods, Organics, HBC, Frozen Foods, Private Label, Store Brands, Pharmaceuticals, Professional Services, Consulting, Marketing, Brand Development, Brand Launch, Brand Management, Platform Development, Innovation, Product Management, Shopper Marketing, Market Research, Qualitative Research, Quantitative Research, Analysis, Insights, Strategy, Strategic Planning, Customer Strategy, Customer Marketing, Process Improvement, Merchandising, Category Management, Trade Marketing, Supply Chain, Lean Six Sigma, Business Process Improvement, Marketing Strategy, Digital Marketing, Online Marketing, Marketing Management, Integrated Marketing

Experience

1. Strategy Innovation Customer Experience Head of Market Research and Insights

   Rich Products Corporation

   Jan 2019 — Present · Chicago, IL, US

   Power growth by discovering outcome drivers in strategy, innovation, and customer experience for $4 billion global food company in retail, foodservice, and ecommerce channels. Lead team that detects key marketplace trends, identifies trend implications, performs market sizing and segmentation, advances best practices, interprets voice of consumer and customer, develops innovation roadmaps and workshops, facilitates customer ideation sessions, defines metrics, and conducts primary, secondary, qualitative and quantitative research.Direct department planning, budget, suppliers, cross-functional projects, and senior-leader partnerships. Recruit, manage, and mentor team.

Education

• University of Chicago

  Basic Program Of Liberal Arts Education

• Indiana University Bloomington

  BA, Sociology

• Indiana University - Kelley School of Business

  MBA

Skills

• Customer Marketing
• Multi-Channel Marketing
• Crm
• Marketing Management
• B2b Marketing
• Grocery
• Strategy
• Food & Beverage
• Private Brands
• Cpg
• Professional Services
• Pricing Strategy
• Retail
• Category Management
• Social Media Marketing
• Fmcg
• Client Management
• Trade Marketing
• Digital Marketing
• Lean Six Sigma
• Innovation
• Marketing
• Channel Marketing
• Natural and Organic Foods
• Field Marketing
• Product Marketing
• Merchandising
• Program Management
• Product Management
• Integrated Marketing
• Private Label
• Brand Management
• Marketing Strategy
• Strategic Planning
• Customer Strategy
• Shopper Marketing
• Supply Chain
• Strategic Partnerships
• Management Consulting
• Project Management