Mary Beth Lehman

About Mary Beth Lehman

At MPath, we specialize in untangling knots. That means making complex messaging easy to…

Experience

1. Principal

   Mpath Strategic Communications

   Sep 2019 — Present

   When your messaging is tangled, knotty or pulled in multiple directions, it can create a web in which your brand gets stuck. Audiences get confused, and your customers lose track of what you’re saying. Without a foothold, your audiences cannot become the advocates you need them to be to grow your business. MPath works at the intersection of messaging, sales and operations to ensure every touchpoint of your business reflects your brand and leaves your audience with a clear understanding of who you are and what you do. Through an immersive strategic process, we will work with your key stakeholders, identify the needs, untangle the knots and provide you with clear direction about where and how to meet the market with intention. We will provide you with a comprehensive guide based on our findings, through which we will provide you with specific direction on what channels are appropriate for YOUR brand and what to say or do at each touchpoint to ensure your audience understands intrinsically everything they need to in order to advocate on your behalf. When your messaging is clear and you meet the market with intention, you can cut through the clutter of what you “should” be doing, and start seeing the results that matter.

Education

• Northmont High School

  Valedictorian - Honors and Advanced Placement coursework, Journalism

  1999 — 2003

• Ball State University

  Bachelor's, Journalism, History

  2003 — 2007

Skills

• Public Relations
• Internal Communications
• Media Relations
• Publications
• Online Advertising
• Newspaper
• Content Strategy
• Editorial
• Copywriting
• Integrated Marketing
• Journalism
• Creative Direction
• Social Media Marketing
• Social Networking
• Strategic Communications
• Email Marketing
• Marketing Copy
• Inbound Marketing
• Content Management
• Newsletters
• Search Engine Marketing (Sem)
• Direct Marketing
• Ap Style
• Social Media
• Corporate Communications
• Digital Marketing
• Digital Strategy
• Search Engine Optimization (SEO)
• Press Releases
• Web Content Writing
• SEO
• Photography
• Advertising
• Storytelling
• Blogging
• SEO Copywriting
• Newspapers
• Online Marketing
• Marketing Communications
• Facebook