Marybeth Brady

About Marybeth Brady

I’m a direct response marketer who starts with Brand, because performance follows compelling storytelling. I believe Customer Experience matters more than anything we say in an ad, and that integrated campaigns, across TV, Social, and Digital, scale when strategy, brand, and execution are aligned.As a marketing leader in the DTC Insurance space, I am accountable for the entire customer lifecycle: from top-of-funnel acquisition to long-term retention and LTV.I oversee Brand Strategy, Integrated Planning, and Multi-Channel Execution, ensuring our teams move in sync to turn every customer interaction into one that lives up to our promise.

Experience

1. Sr Director Brand, Growth & Customer Experience

   eHealth, Inc.

   Feb 2026 — Present · US

   Transitioned from GM to lead marketing through a shift from transactional to relationship-based engagement, overseeing a critical phase of the company’s transformation. Set strategy and brand direction, leading a team of integrated planning, agency, and channel leads across brand, performance, and lifecycle marketing with end-to-end ownership of the Medicare customer experience from acquisition through retention and ancillary expansion. Hold direct responsibility for television, social, and digital advertising, overseeing full-funnel execution.

Education

• University of Kentucky

  BBA, Marketing

  2006 — 2010

• Bellarmine University

  MBA, Business Administration

  2011 — 2012