Mary Werden

About Mary Werden

I am going to help make a great team! Working within the Communications and Creative Media industries for the past 15+ years has allowed for specialization in development and delivery of consumer and lifestyle content and digital strategy road-maps. Serving as a go-to consultant for communications, branding, and engagement, I build awareness and evangelize products to the right audience to create experiential events and brand mapping that propels innovation. I not only bring in-depth understanding of consumer-focused connectivity, but excite people through programming and storytelling that awakens conversations and plays into consumer psychology. Formulating a progressive vision based on lessons learned, I steer marketing objectives and strategy, content development, brand awareness, inbound traffic, lead generation, and sales. Having spent my career cultivating partnerships with media, consumers, and influencers, I lead with a growth mindset to understand evolving needs and identify insights based on out-of-the-box thinking. My goal as a digital communicator is to support short- and long-term project growth aimed at acquisition and retention and expansion. Key Highlights:Certified ScrumMaster ready to help make a great team.Supports collaborative, honest communication focused on brand growth & the marketing project lifecycle. Localizes brand & marketing planning to enhance revenue & market share, propel consumer truths, & jump-start brand equity. Drives definition & cultivation of inventive programming that boosts proactive thinking across consumer channels. Leverages data & tech stacks to enhance UX solutions, collaborating with partners to utilize resources & increase engagement. Improves performance by executing policies, instituting KPIs & driving focus on bottom-line results. Brings a unique perspective & ability to translate multimedia messaging that aligns with appropriate communication channels. Conceptualizes compelling narratives for targeted audiences to grow reach, engagement, & demand. m••••••••@gmail.com

Experience

1. Manager of Marketing and Communications

   Compunet Clinical Laboratories

   Mar 2023 — Present · Dayton, OH, US

   Responsible for driving the development and implementation of effective marketing and communications strategies to elevate and promote the CompuNet brand. Collaborating closely with our leadership team + actively involved in shaping marketing initiatives for Sales, Direct-to-Consumer order testing, and Patient Services. KEY ACHIEVEMENTSAdvancement of digital marketing strategies that not only increase brand recognition but also foster meaningful customer engagement. Leverage innovative digital platforms and techniques to expand our reach and enhance the overall customer experience.Oversee the management of CompuNet\'s community support for selected community events and expos + establish a strong presence in our region + demonstrate our commitment to the community we serve.Integral part of CompuNet\'s leadership team + the tremendous opportunity for professional growth within an organization that strives to be the preferred laboratory in the region while actively expanding our service footprint.Deeply aligned with CompuNet\'s mission of improving patient health and supporting healthcare providers with exceptional laboratory services + constantly striving for excellence and dedication to deliver results that contribute to our vision of becoming the lab of choice in the region.Part of a dynamic team, driving impactful marketing and communications strategies that not only elevate the brand but also positively impact patient care and provider satisfaction.

Education

• Wright State University

  Bachelor of Arts (BA), Mass Communication/Broadcast Journalism

  2005 — 2008

• Sinclair Community College

  Mass Communication/Media Studies

  2003 — 2005

Skills

• Non-Profit Volunteering
• On-Camera Reporting
• Volunteering
• Audio Board
• Executing Events
• Microsoft Office
• Non-Profit Volunteer
• On-Air Experience
• College Basketball
• Coaching
• Broadcast Journalism
• Social Networking
• Social Media Marketing
• Business Development
• Corporate Events
• Sports Play-by-Play
• Basketball Coaching
• News Anchoring
• Graphic Design
• Project Management
• Sports Coverage
• Broadcast
• Leadership
• Recruiting
• Linear Editing
• Tv News Production
• Broadcast Television
• Marketing Communications
• Event Planning
• Interviewing Skills
• Sports Radio
• Marketing
• Premiere Elements
• Color Commentary
• Corporate Communications
• Play-by-Play
• Newsreading
• Nonprofits
• Television News Production
• Play by Play