Varghese

About Varghese

Strategic Marketing: 360-degree campaigns, branding and innovative…

Experience

1. Head - Digital Marketing & Operations

   Fables

   Oct 2021 — Present · Gurgaon, IN

   Spearhead communication strategy and content development for key clients aligning with the organization\'s strategic goals, focusing on brand visibility and audience engagement across all social media platforms. Manage end-to-end social media operations, including content calendars, audience engagement, analytics, and reporting.Partner with design and creative teams to develop visually engaging content, enhancing storytelling across platforms. I manage client relationships across various industries and lead the development and execution of content strategies tailored for both internal and external stakeholders, with a focus on fostering engagement and trust. Oversee content and campaign direction for social media, corporate websites and digital channels, leveraging analytics to optimize performance and reach.Stay abreast of industry trends, continuously exploring new tools and strategies to drive impactful, forward-thinking communications and reporting to the clients.

Education

• IMM, Delhi

  MBA, MBA in Personnel Management

  1991 — 1993

• Indira Gandhi National Open University

  Master's degree, Gender Development

  2018 — 2019

• Symbiosis, Pune

  MBA, Marketing

  2008 — 2010

Skills

• Fmcg
• Brand Management
• Marketing Strategy
• Trade Marketing
• Strategic Planning
• Marketing Management
• Account Management
• Market Research
• Marketing
• Management
• Team Management
• Consumer Products
• Cross-Functional Team Leadership
• Key Account Management
• Business Development
• Competitive Analysis
• Customer Insight
• Strategy