Mary Pusterla

About Mary Pusterla

Agile, Resourceful, Creative. That\'s me in a nutshell. By trade, I\'m a marketing…

Experience

1. Senior Digital Marketing Manager

   Clever Devices

   Jul 2025 — Present

   Owned end-to-end marketing strategy and execution for a B2B software and hardware provider serving the public transit industry — operating across email, content, product marketing, demand gen, brand, events, and customer communications.Highlights: Email marketing: Managing contacts across 8 campaign types in HubSpot. 6.9% CTR in 2025 (above B2B benchmark). 23% open rate growth YOY. 153% improvement in webcast email click rates via A/B testing. ConnectED webcast series: Conceived and ran a branded B2B webcast series from scratch. 6 episodes, averaging 73 live attendees and a 59.5% attendance rate per session. Content creation: 60+ assets produced in 2025, including solution briefs, ebooks, infographics, blogs, videos, and press releases. 40% blog traffic growth YOY (2024–2025). ABM program: Built the company\'s first account-based marketing program from the ground up, targeting 50+ priority transit agencies with tiered, persona-based campaigns.🤝 Team leadership: Maintained full marketing continuity as sole contributor during team transitions and periods of leadership leave. Trained and onboarded a product marketer and an international marketer focused on Latin American expansion.

Education

• University of South Carolina

  Bachelor of Arts - BA, Design and Visual Communications, General

  2007 — 2011

Skills

• Copywriting
• Indesign
• Copy Editing
• News Writing
• Page Layout
• Photojournalism
• Social Media
• Social Media Marketing
• Project Management
• Graphic Design
• Newspapers
• Video
• Logo Design
• Web Design
• Email Marketing
• Editing
• Art Direction
• Imovie
• Digital Marketing
• Videography
• Photography
• Corporate Communications
• Adobe Creative Suite
• Marketing Strategy
• Layout
• Integrated Marketing
• Digital Copywriting
• Marketing Copy
• Wordpress