Maryann Werner
Director, Product Marketing at ADP | Master’s Candidate | PMMC® | Strategic Marketer for HRIS, Cloud, AI, & Data Analytics
- Role
- Director, Product Marketing at Workforce Software, An Adp Company
- Location
- Kansas City, MO, US
- LinkedIn followers
- 500 followers
About Maryann Werner
I find joy in translating technical concepts into compelling messages and helping B2B buyers better understand solutions that make their jobs easier. I collaborate with brilliant minds to bring products to market using research, product strategy, and positioning tactics that convert prospects into buyers and buyers into life-long fans. With over 8 years of experience, I’ve managed product marketing for 20+ products, solutions, and offerings. Most recently, I ran the strategic roadmap and seasonal release programs, collaborating cross-functionally with product owners, marketing leaders, sales and services enablement. In the last 3 years I’ve managed a portfolio of products across privacy and compliance, AI/ML, analytics, text engagement, digital assistant (AI chatbot), employee video testimonial software, and professional services. I specialize in targeting CIO/ IT, CHRO, COO and other buying offices. For more information, visit my website or send me a direct message!
Experience
Director, Product Marketing
Workforce Software, An Adp Company
Jan 2025 — Present
WorkForce is a cloud-based workforce management software with capabilities to manage time, attendance, scheduling, and employee communications globally. As the Director, Product Marketing, I oversee the development of messaging and positioning, sales content creation, competitive intelligence, and go-to-market initiatives for WorkForce’s SaaS and professional services offerings. Responsibilities also include marketing launch of net new product lines and managing a portfolio of award-winning solutions.
Education
The University of Kansas
Master of Business Administration - MBA
University of South Florida
Bachelor of Science (B.S.), Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.