Maryanne Kiley

Experience

1. Senior Demand Generation Manager

   Arcadia

   Jan 2025 — Present · Washington, DC, US

   Manage a team responsible for marketing operations, digital marketing, website strategy, and growth analytics, reporting directly to the Chief Marketing Officer-Drive high-quality, high-intent leads that convert to pipeline by strategizing and executing multi-channel campaigns across paid (search, ad placements, content syndication, webinars, media partnerships) and organic (email, social, website, SDR outreach) channels-Manage and optimize digital marketing technologies including HubSpot, Salesforce, and other Martech tools to support scalable, data-driven campaigns-Building a data-driven infrastructure to analyze and report on marketing campaign performance, including lead conversion rate, channel effectiveness, ROI, attribution, and lead source insights-Partner with stakeholders across product marketing, events, content, PR, brand strategy, and sales development to drive multi-channel marketing strategies that drive lead generation and pipeline growth.

Education

• University of Missouri Trulaske College of Business

  Bachelors

• Czech University of Life Sciences Prague

  International Business

Skills

• Microsoft Office
• Leadership
• Social Networking
• Time Management
• Communication
• Sales
• Editing
• Creative Writing
• Advertising
• Facebook
• Fundraising
• Management
• Marketing
• Powerpoint
• Microsoft Word
• Public Speaking
• Social Media Marketing
• Customer Service
• Microsoft Excel
• Teamwork
• Event Planning
• Social Media