Maryanne Fissell

Sr E-commerce Merchandiser @Fossil Group, Inc.

US

Led Fossil.com’s visual site merchandising strategy, leveraging sales data and conversion metrics to optimize product presentation across PLPs, PDPs, and homepage placements- Collaborated with cross-functional teams, including product development and creative, to translate seasonal strategies into high-conversion digital experiences- Partnered with analytics and CRO teams to launch A/B tests targeting improvements in product discovery and site engagement- Utilized behavioral tools and funnel analysis to identify user friction points, driving actionable site enhancements that improved CVR and AOV- Managed a junior team member in product setup and seasonal site updates, ensuring consistency and accuracy across categories- Delivered weekly and monthly performance reports to senior stakeholders, identifying merchandising trends and strategic opportunities for growth- Spearheaded initiatives to enhance the shopping experience by proposing and implementing new features in collaboration with development and UX teams- Stayed abreast of digital merchandising trends and consumer behavior shifts, incorporating findings into roadmap planning and optimization strategies.

Texas Christian University

Bachelor’s Degree, Bachelor of Science in Fashion Merchandising, Minor in Business