Maryann Chan
Senior Strategist @Fuse Fundraising
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WORK HISTORY
Senior Strategist @Fuse Fundraising
Reston, VA, US
Acquire, retain, and upgrade customers by deploying integrated strategies to target audiences while overseeing scope, schedule, budget, quality, risk, and critical path management- Develop strategic briefs, lead project kick-offs and creative development to ensure impactful execution of tactics. Provide feedback and drive corrective action plans by analyzing real-time and historical insights- Translate results into actionable insights with methodical and metrics-driven approach to continuous improvement for short- and long-term goals- Augment agency’s online reach by administering social media strategies and weekly content development- Optimized net revenue by 38% over budget through leadership and supervision of a client account. This included management of a year-end campaign, which exceeded gross revenue projections by 42% over projections and 67% over prior year. This campaign won a DMAW MAXI Award in 2023- Led a team to seamlessly onboard a new client account to transform program by exceeding revenue by 38% over projections and 46% over prior year within the first 6 months- Featured and recognized in “Team Member Spotlight” in first publication of agency’s monthly newsletter for exceptional performance within first year.
EDUCATION
University of Virginia
Bachelor of Arts (BA), Psychology
SKILLS
ABOUT MARYANN CHAN
Results- and solutions-oriented professional with comprehensive experience leading integrated marketing campaigns for large- and small-scale organizations with keen focus on meeting and exceeding KPIs and performance goals. Passionate about thinking strategically and executing tactically.
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