Mary Aikoriegie

About Mary Aikoriegie

I help brands win by shaping narratives that convert—combining strategy, creative influence, and commercial discipline to drive measurable growth. My work sits at the intersection of go-to-market strategy, integrated marketing, audience insight, and cross-functional leadership, where the stakes are high and timing matters.I’ve built a career turning complex inputs—product dynamics, pricing changes, shifting consumer behavior, competitive pressure—into clear stories that teams can execute against. Whether it’s leading pitch-winning proposals, scaling integrated campaigns, defining brand positioning, or tightening the connective tissue between Product, Commercial, and Creative, I specialize in bringing clarity, alignment, and velocity to organizations that need to move fast.My approach blends behavioral insight, cultural fluency, and data-backed decision-making. I’m at my best when partnering with senior leaders to architect narratives, translate strategy into impactful campaigns, and build teams that can deliver across channels—digital, social, partnerships, experiential, and emerging media environments.I’m drawn to companies operating in dynamic, competitive categories—media, entertainment, retail, and finance—where strong storytelling, disciplined execution, and sharp GTM planning directly influence how a brand competes and grows.If you’re building something ambitious and need a leader who can connect vision to execution while raising the bar for strategy, creativity, and performance, let’s talk.

Experience

1. Director, Global Sales & Partnerships

   Eurasia Group

   Dec 2024 — Present · New York, NY, US

   At GZERO Media, Eurasia Group’s media division, we partner with NPR, PBS, CNBC, and Bloomberg to create and distribute content that brings global affairs, international relations, and geopolitical analysis to life. Eurasia Group complements this work by delivering world-leading political risk research that helps organizations navigate geopolitical complexity with confidence.

Education

• Grand View University

  Business, Management, Marketing, and Related Support Services

  2011

Skills

• Store Operations
• Customer Service
• Training
• Marketing
• Microsoft Excel
• Sponsorship Generation
• Solution Selling
• Retail Sales
• Negotiating
• Team Building
• Management
• International Business Management
• Leadership
• Expense Budget Management
• Luxury Sales and Service Team Leadership
• Planning and Coordination
• Product/Service Merchandising and Management
• Market Analysis and Reporting
• Profit
• Salesforce.com
• Pos
• Vendor Relationships
• Fashion
• Apparel
• Store Management
• Customer Experience
• Product/Service Marketing and Promotion
• Strategic Partnerships
• Retail
• Team Leadership
• Inventory Management
• Merchandising
• Marketing Communications
• Retail Department Store and Staff Management
• Event Management
• International Business Exposure
• Strategic Planning
• P
• Department Budget Management
• Business Development