Mary Aguililla
- Role
- Senior Crm and Email Marketing Manager at Skillshare
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
Experience
Senior Crm and Email Marketing Manager
Aug 2022 — Present
Leads growth and retention marketing efforts through owned channels, including email and push. Partners with Product, Data, and Engineering teams on product marketing, technical implementation, and developing strategic roadmaps. Collaborates with B2B and Community teams to improve processes and strategies for their respective audiences. Key Achievements: — Partnered with owned channel orders to run company\'s largest Black Friday/Cyber Monday promotion, leading to a 49% increase in new subscriptions compared to prior year\'s campaign. — Developed Year in Review and Month in Review email campaigns leveraging user and community engagement data, which increased minutes watched per recipient compared to historical email averages. — Collaborated with the Growth, Data, and Product teams to optimize key customer journeys related to high-value activities such as cart abandonment, member onboarding, and cancellation.
Education
College of St. Benedict
B.A., Political Science
2009 — 2013
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