Mary Willcock

WORK HISTORY

EDUCATION

SKILLS

ABOUT MARY WILLCOCK

I believe that my most important job is to clear the path. For a data science organization to thrive, it needs more than just talent; it needs a leader who can remove enterprise friction, enable robust technical systems, and institutionalize a culture of data-driven decision-making.As the SVP of Data Science at GMR Marketing, I focus on turning complex data into a core agency differentiator. I don’t just manage projects; I build the programs and infrastructure that allow innovation to scale. This includes everything from architecting AWS and MLOps pipelines to implementing the competency frameworks that help my team grow from junior contributors into the next generation of leaders.Key areas of focus and impact:Building a Data-Driven Culture: I bridge the gap between high-level business strategy and technical execution, ensuring that data is integrated into all aspects of the business—from internal operations to nationwide collection programs.Architecting Scalable Systems: I lead the development of our technical infrastructure, including CI/CD pipelines, robust data validation, and test-driven software engineering, to ensure our output is reliable and repeatable.Driving Operational Efficiency: I am passionate about using data to solve business problems. My initiatives have resulted in over $1M in annual cost savings and reduced pitch preparation time from days down to hours.Strategic Innovation: I initiate inter-agency collaborations and lead the adoption of emerging technologies, specifically AI, to keep the organization at the cutting edge of experiential marketing and outcomes data.At this stage in my career, I am driven by the challenge of transforming organizations at an enterprise level. I am committed to building the systems, the teams, and the strategic roadmaps that turn raw data into a sustainable business asset.