Mary Sponseller
Area Marketing Director @Chick-fil-A Restaurants
Signup · Get unlimited contacts
WORK HISTORY
Area Marketing Director @Chick-fil-A Restaurants
Cleveland, OH, US
Create market-wide campaigns to align with brand identity driving an increase of sales, check average and brand affinity while inspiring people to take good care of each other.• Analyze data to create yearly goals increasing profitability and setting standards across the market resulting in increased product and catering sales as well as app downloads.• Purchase and plan media for in-restaurant and out-of-restaurant campaigns by managing a marketing accrual budget voted on by 21 owner/operators resulting in delivering results on goals while staying under budget. • Prepare and communicate an activation guide for each campaign for consistent standards to insure flawless execution with Restaurant Marketing Directors across the market.• Storytelling on social media platforms by developing powerful partnerships utilizing cross marketing to draw guests learning more about the charities, products and brands/missions leading them to take action.
EDUCATION
University of Dayton
Bachelor, BA, Communications - Marketing concentration
SKILLS
ABOUT MARY SPONSELLER
Experience marketing and sales professional with over 20+ years of work in the wireless industry. Project manager successful at developing, managing and executing campaigns while working with various departments and agencies toward one common goal in a rapidly changing market place. The nature of the products typically led to short timelines from start date to execution while the products varied including: devices, networks, apps and online programs. Marketing wasn’t limited to products. My experience also includes store grand openings, new marketing launches and segmentation programs. These events not only involve developing the programs but also involve building the relationship with the retail store to drive sales within the program. Prior to working in marketing, I worked both in the business channel and retail channel which allowed me to understand the sales process of both channels.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.