Mary S.
Brand Manager at Sherwin-Williams
- Role
- Brand Manager, Krylon at Sherwin-Williams
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Mary S.
Strategic Brand Marketing Leader with 10+ years of experience driving growth for global brands in fashion and consumer goods. Proven success in brand strategy, assortment planning, and cross-functional leadership. Adept at leveraging data-driven insights to optimize product mix, enhance profitability, and deliver compelling brand experiences. Skilled in vendor management, merchandising collaboration, and integrated marketing campaigns.
Experience
Brand Manager, Krylon
Sep 2023 — Present · Cleveland, OH, US
Own strategic brand vision and execution for Krylon, driving category share and brand equity.• Manage multi-million-dollar budget, optimizing investments across creative, PR, and media for maximum ROI.• Develop and execute elevated creative strategies that drive performance across paid platforms including social, OLV, CTV, and Digital Display. • Oversee cross-functional creative team, providing direction and review of all creative concepts to ensure alignment with brand position and standards. • Led integrated campaigns delivering measurable impact.• Mentor and develop team talent, fostering leadership and performance culture.• Collaborate with senior leadership to align brand strategy with corporate objectives.
Education
Marist University
Bachelor of Professional Studies, Fashion Merchandising
2010 — 2014
Foundation for International Education
British Life and Culture and Fashion Studies
2012 — 2012
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