Mary Potievsky
Product Manager @Replika
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WORK HISTORY
Product Manager @Replika
Replika is a generative AI chatbot app with 30 million users worldwide.Launched trigger communications and conducted monetization experiments- Designed and launched campaigns from scratch on Mailchimp, which increased revenue in 2% from marketing funnels- Worked on optimizing the chat UI to put more focus on the dialogue- Designed changes to the product’s pricing plans- Worked on optimizing dialogue scripts to improve the quality of bot conversations and reduce churn rate- Conducted 19 different experiments, with the most successful being:1) implemented regional pricing — conducted market analysis and determined optimal pricing for each country, resulting in a doubled increase in first-payment conversion (1.71% → 4.28%) and a 46% boost in revenue from new users2) updated pop-ups — revised existing product pop-ups, enhanced their content and design, optimized display conditions, leading to 7.8% increase in first-payment conversion3) pricing plan testing – calculated optimal prices for new plans (12/1 month and 12/1/3 months), designed new paywalls, and launched A/B testing. Payment conversion increased by 35%.
EDUCATION
Russian Foreign Trade Academy
Master's degree, Business Administration and Management, General
Dalian University of Foreign Languages
Bachelor's degree, International Economics
ABOUT MARY POTIEVSKY
Studied International Economics and Trade in China for 4 years. Shapes how I think…
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