Mary Pink

Associate Athletics Director for Marketing @Iowa State University Athletics Department

Ames, IA, US

Oversee a $1.2 million dollar budget that includes twenty-four employees in four administrative units.Responsible for over $13.3 million dollars in annual ticket sales revenue.Increased football season ticket sales to a new record of 43,16•••13) with a team that had finished 6-7 the previous year. Have increased season ticket sales with a football program that has had one winning season in five years.Increased men’s basketball season ticket sales to a new record of 11,26•••••14).Recorded top ten in attendance for women’s basketball for the past 10 years.Oversee the department’s main Facebook,Twitter, Instagram, Snapchat, Vine and Pinterest pages. Increased Facebook likes from to over and developed the athletic department’s Twitter page with over followers and Snapchat with over followers.Created new branding strategy for department with new marks and football uniform design that has helped increase royalties by over 50%.Devised a strategic plan for outsourced licensing that increased revenue by over annually.Developed, negotiated and fostered our new merchandise rights agreement with a new partner which included a new store in the market that has increased revenue to the department by over 50%.Collaborate on daily basis with marketing rights holder, athletics ticket office, athletics development office and athletics communications office on branding, revenue and messaging. Collaborated on several video board installation projects including implementation of a $2.5 million video scoreboard and LED ribbon board system in basketball arena. Oversaw the university’s two “throwback” football games against the University of Iowa (2007 and 2013) which included designing the uniforms, securing a sponsorship, selling the uniforms through an auction and creating a branding/communications campaignDeveloped trade out partnership program that brings in over in additional support to the department annually.

University of Colorado Boulder

Bachelor of Arts - BA, Communication

Iowa State University

Master's Degree in Education