Mary Pilch Simpkins
Strategic Marketing Leader | Building Scalable Campaigns & Brand Solutions Across Spa, Fitness & Lifestyle Portfolios
- Role
- Vice President, Marketing at Arch Amenities Group
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Mary Pilch Simpkins
Strategic marketing leader with 15+ years of experience developing scalable campaigns and creative systems across independently branded spa, fitness, and lifestyle properties. Currently supports marketing for 100+ locations within a private equity-backed hospitality portfolio, blending strategy, operations, and brand alignment to drive measurable growth.Known for translating operational insight into streamlined marketing tools, training frameworks, and adaptable playbooks that support local execution while maintaining enterprise consistency. Experienced in brand partnerships, team leadership, cross-channel campaigns, and full-property openings—from concept through activation.
Experience
Vice President, Marketing
Sep 2025 — Present
Education
American University
Bachelor's Degree, Public Communication, Psychology
2001 — 2006
Skills
- Wellness
- Event Management
- Sales
- Pre-Opening
- Retail
- Beauty Industry
- Social Media
- Marketing
- Management
- Event Planning
- Budgets
- Skin Care
- Spa
- Hospitality
- Merchandising
- Food & Beverage
- Customer Service
- Press Releases
- Training
- Email Marketing
- Coaching
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