Mary Pat Williams

Digital Campaign Manager @Audacy, Inc.

San Diego, CA, US

Implementation of campaign activities for assigned markets, including San Francisco and Sacramento, for post-sales digital fulfillments -Optimize marketing campaigns across various channels, such as display, email, social media, SEM, SEO, and Amazon DSP, consistently monitoring performance data to achieve campaign goals-Proficient in Amazon AD Tags and GTM-Regularly communicating campaign results to clients, ensuring transparency and satisfaction-Produced comprehensive monthly performance reports for digital campaigns-Maintained an up-to-date knowledge of digital inventory and internal systems, enabling timely responses to internal and external requests.

West Virginia University

Public Relations, Advertising, and Applied Communication