Mary Liloia Mokris
Senior Marketing Manager, Consumer Payments and Financing @GAF
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WORK HISTORY
Senior Marketing Manager, Consumer Payments and Financing @GAF
Parsippany, NJ, US
Develops and manages digital payment and incentives programs for small and middle-market businesses Responsible for product and marketing strategy for point of sale digital payment and lending solutions to facilitate in-home selling, increase close rates and increase average ticket size. Leads the overall relationship management with lending partners (GreenSky, Payzer and Wells Fargo) through influence, negotiation and communication. Re-energized partnerships through active collaboration resulting in annual loan volume of $625MM in 2023, a 22% YOY increase. Extracted revenue stream from long-standing agreements. Manages GAF Rewards customer loyalty program including vendor management, communications and marketing. Leads all business strategy for new platform development for launch in mid-2024. Assesses competitive landscape to uncover new business opportunities and payment partnerships with fin-tech companies and insurance carriers to drive product sales, payment volume and loan growth. Partners with national sales teams to drive product adoption through sales strategy development and sales conference planning and participation. Develops sales meeting content that positions GAF payment solutions as a core business building feature. Creates integrated marketing plans for financing, credit card, mobile check and ACH payments across all digital, social, and paid media channels, driving execution through effective project management.
EDUCATION
Stony Brook University
MS, Economics, Management and Public Policy
New York University
Advanced Professional Certificate in Finance
Rutgers Business School
Digital Marketing Certificate
ABOUT MARY LILOIA MOKRIS
I have a track record of 20+ years of successful leadership across many aspects of Marketing and Finance. I have a tremendous capacity to learn and adapt, while at the same time making significant measurable business impacts. I approach all challenges with adaptability and flexibility followed by decisive, fact-based analysis, recommendation, and execution, resulting in significant ROI, savings, and growth.Specialties:Product Marketing and Management | Targeting, Positioning and Segmentation |Loyalty, Engagement and Retention Marketing | Acquisition Marketing |Digital Marketing | Partner Management and Negotiations | New Business Development
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