Mary Lloyd
Public Relations Specialist @Raffetto Herman Strategic Communications
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WORK HISTORY
Public Relations Specialist @Raffetto Herman Strategic Communications
Develop strategic media plans that align with campaign goals and drive long-term visibility * Identify and act on timely media opportunities tied to breaking news, cultural trends, and relevant industry conversations * Support in direct earned media strategies regularly securing high-impact coverage across national, business, trade and emerging media outlets * Advise on sensitive communications by coordinating input across teams to mitigate reputational risk and maintain narrative control * Shape and implement messaging frameworks that support major announcements, internal communications, and public positioning * Draft and manage press materials including press releases, key messages, holding statements and internal communications for both everyday and high-stakes moments
EDUCATION
Towson University
Bachelor's degree, Public Relations, Advertising, and Applied Communication
University of Maryland Global Campus
Master's degree, Strategic Communications
ABOUT MARY LLOYD
I am a public relations and communications professional helping businesses bring an…
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