Mary Kemp Murray

About Mary Kemp Murray

CLARIFIER • AMPLIFIER • INNOVATOR • CONNECTOR I am the founder and CEO of Hello Collective, a strategic brand advisory that partners with B2C and B2B leaders at global, small to mid-cap and Fortune 500 corporations and nonprofits to dynamically transform their businesses and amplify their brands. I have deep experience in the CPG (RTE, Snacks + Candy, Beverage, Dairy, Meat Protein), Retail (including Bakery, Deli, Pharmacy), Pet and Equine, Medical Device, QSR and Durable Goods categories. Plus I am well versed in the PE world, having worked with many companies to strengthen their brands so they can be leveraged as an asset for future acquisition or merger. I am a strategic board advisor for several companies, including the agency I co-founded and sold in 2025, Ideas that Kick. I bring expertise as a brand innovator, strategic communicator + multichannel | omni channel plans that drive marketplace momentum, growth and award-winning work. I strive to go beyond expectations and transform brands in unexpected ways — discovering a hidden revenue stream, extending a selling season, redefining a business model. Whether it is for external communications, corporate or internal communications, my unique strength is my understanding of end users and finding an insight that strikes at the heart of the brand and creates breakthrough programs.As a brand and communications expert, I have worked with top brands like: Becton Dickinson, Blackwood pet food, BrightPet Nutrition, Buffalo Wild Wings, Cargill, Caribou Coffee, Compana Pet Brands, Deckers Brands, DecoPac, DQ, eyebobs, Formica, Honeywell, Johnson & Johnson (J&J), Johnsonville Foods, King\'s Hawaiian, Land O\'Lakes, Nutrena, POST Consumer Brands, Next Level pet food, O2 Concepts, PEPSICO Nutrition Ventures, Solid Gold pet food, SPR, Triple Crown Nutrition equine feed, TARGET, Toro, Victor pet food, 3M and countless others.Giving back to the community is also vital to me. I have given back to nonprofit organizations as a Board Chair, Vice Chair, Development Committee Chair, board member and volunteer. I devote personal time and resources to make a difference in people’s lives.At my core, I am a connector. And I look forward to connecting with you!

Experience

1. Strategic Advisor

   Kick

   May 2025 — Present

Education

• UMN Carlson School of Management

  Strategic Branding: Building, Leveraging & Protecting Brands — an executive course for professionals

  2006 — 2006

• Drake University

  BA, Advertising/PR/Marketing

  1985 — 1989

Skills

• Integrated Marketing
• Brand Architecture
• Creative Strategy
• Brand Development
• Corporate Identity
• Graphic Design
• Branding & Identity
• Logo Design
• Crm
• Direct Marketing
• Art Direction
• Advertising
• Marketing Communications
• Strategy
• Brand Management
• Packaging
• Creative Direction
• Marketing