Mary Keever

Vice President, Client Relationships at Lynx Research Consulting

Role: Vice President, Client Relationships at Lynx Research
Location: Charlotte, NC, US
LinkedIn followers: 500 followers

Sales & Business DevelopmentView LinkedIn profile

About Mary Keever

Strategic thinker, dot connector, and storyteller with a passion for helping brands…

Experience

Vice President, Client Relationships
Lynx Research
Jun 2023 — Present · Charlotte, NC, US

Education

UNC Kenan-Flagler Business School
BS, Business Administration (Marketing Concentration)
2000 — 2004
University of Georgia - Terry College of Business
Master of Marketing Research (MMR)
2005 — 2006

Skills

Segmentation
Competitive Analysis
Market Intelligence
Customer Insight
Secondary Research
Market Analysis
Marketing Communications
Brand Equity
Advertising Research
Quantitative Research
Marketing Research
Market Research
Consumer Behavior
Consumer Behaviour
Competitive Intelligence
Marketing Strategy
Focus Groups
Primary Research

Contact information

Verified work emails, personal emails, and direct dials — unlocked in one click.

Work email
•••••@lynxresearch.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Lynx Research

Market Research · 12 employees · Founded 2000 · Boise, Idaho, United States

Drive growth and change with Lynx insight pros. Our marketing consultancy has a passion for clarity. We’ll solve your marketplace mysteries and show your brand a clear way forward. We promise better direction, greater value—and a refreshing client experience. • Lynx concentrates on five core business issues Our solution frameworks come from a variety of verticals and bring best practices from all • Our focus is on your business Penetrating insights and POVs bring action to our insights • We can turn on a dime Iterative adjust-as-we-learn approaches and ability to adapt on the fly • We curate tech to match the right tech to your needs Applying the best of new technology makes good research great • Our robust partner network works for you Capability and capacity ensure the right solution for unique client needs What we do best: • Market landscapes: What does the competitive marketplace look like, and what is the best way for my brand to win? • Customer journeys: How do I turn shoppers into buyers of my brand? • Product solutions: How do I optimize my product and service offerings to best perform in the market? • Brand stories: How should I talk about my products and my brand to attract buyers? • Brand performance: How well is my brand competing in the marketplace? Are my marketing efforts working? Our proven process: • Immersion- We go to school on your business and your business issue • Roadmap- Lynx develops a plan to fill information gaps for a complete picture of where your business needs to go • Acquisition- We find, vet and acquire information to solve your problem • Discovery- Lynx organizes what we’ve found into a cohesive, understandable story • Synergy- We co-create insights with our clients, incorporating their perspective and ideas • Activation- Using a variety of methods, we ensure that the work delivers real, tangible business impact.

lynxresearch.com

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About Mary Keever

Experience

Vice President, Client Relationships

Education

UNC Kenan-Flagler Business School

University of Georgia - Terry College of Business

Skills

Find verified contacts for anyone on LinkedIn